British Wildlife & Conservation Charity
The Animal Project is a recently established British charity set up for the very purpose of wildlife and environmental conservation. We have a great mission and a range of aims. We believe research, science and awareness is the key way to creating real solutions to the big environmental problems our planet faces.


British Wildlife & Conservation Charity

What's at stake

An alarming number of Earth’s magnificent animal and plant species are headed for extinction. We’re losing thousands upon thousands of species every year, with up to 50 percent of all species at risk of disappearing completely by 2050. Whether and how we protect biodiversity has profound implications for the complex web of life on Earth.

So why is wildlife conservation so important? Why should we care? Aside from the emotional reasons and the fact that we are losing the beauty of our planet and destroying our fellow creatures, it is important in order to preserve biodiversity, the diversity of biological life upon our planet. The earth is a living ecosystem, a fragile system of interdependence and balance. Our own survival as a species is dependent upon the preservation of biodiversity and is tied to the survival and vitality of every living thing on this planet. For instance, honeybees and other insects are vital in the pollination of fruit and vegetable crops which humans use for food.

Wildlife conservation efforts are aimed in several main areas. These include the creation of nature sanctuaries where wildlife can live protected and free from harm, and where scientific studies can be conducted to better understand the threats to various species and what solutions are needed to ensure their survival. We support scientific research for the future protection and preservation of our ecosystems.



Our planet is in the midst of what scientists call the sixth mass extinction. Since 1900, approximately 69 mammal species and 400 other types of vertebrates, including the Yangtze river dolphin and the passenger pigeon, have disappeared from our planet.

Of 12,914 evaluated plant species, 68 percent are in danger of becoming extinct. The loss of a species can impact ecosystems in ways we are just beginning to understand.

The loss of a single species can have profound effects on other species, including humans. Case in point: bees, the sole pollinator for a wide variety of plants and a critical catalyst in global food production.

Bees are suffering massive population losses due to the use of deadly pesticides. If bees were to become extinct, many popular foods would also disappear—among them apples, tomatoes, and almonds.



Nature conservation issues, the welfare of the natural world and the wildlife, plants, and animals that we share this planet with are connected to our everyday lives in many different ways. Yet modern society is set up in such a way that we are often not aware of this reality. For the most part in the Western world, our technologically advanced lifestyles alienate and disconnect us from our natural environment.

We often do not know where the food we eat comes from or how it is grown. We are not aware of how the earth’s weather patterns, forests, and oceans have an impact on things we take for granted, such as the water we drink, and the air we breathe.

We are so plugged into the latest technologies that we have forgotten that we are a part of the earth and its living ecosystem, not outside of it or separate from it.


Your donations help us continue our work
Our 4 main research priority areas
Animal sanctuary’s and Nature reserves in financial difficulty
Animal welfare groups
Marine welfare groups
Pollution research groups


Wildlife & Conservation News


British Wildlife & Conservation Charity
The Animal Project is a recently established British charity. Set up for the very purpose of wildlife and environmental conservation. We have a range of aims we would like to fulfill such as supporting financially struggling animal sanctuaries and nature reserves. We also sponsor and support scientific research and development in helping to protect animals and there environments. We believe research and science is a key way to creating real solutions to some big environmental issues.


Ioan / Daniel / Michael